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What is a Home Inspection?
Name for new company  XML
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HouseHelper
Alien

Joined: 01/01/2017 05:55 PM EST
Messages: 1
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Hey guys, I've decided to start a home inspection business in Michigan. I'm well aware of how to choose a business name, from domain name, LLC, state searches, etc. I'm just looking for some opinion on some names i'm considering. Trying to find a mix between professionalism and being memorable and unique. I originally was going to go with HouseHelper, but am concerned its maybe too unprofessional or cutesy. Thoughts?


Couple of choices:
- HouseHelper Home Inspections
- 360 Home Inspections
- Adaptive Home Inspections
- Echo Home Inspections



Thanks!
Jeff
camaro396
RockStar!
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Joined: 06/22/2014 09:00 PM EDT
Messages: 100
Location: Dayton OH
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I prefer Fuzzy Bunny Slippers Home Inspections. Before you register your name go to the state business website and run name searches since a name you want may already be in use.

Tony Burk
Accutech Home Inspections
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Roy Lewis
RockStar!
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Joined: 07/01/2014 08:26 AM EDT
Messages: 113
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Leave the word home out because it may limit you with commercial inspections.

HouseHelper wrote:Hey guys, I've decided to start a home inspection business in Michigan. I'm well aware of how to choose a business name, from domain name, LLC, state searches, etc. I'm just looking for some opinion on some names i'm considering. Trying to find a mix between professionalism and being memorable and unique. I originally was going to go with HouseHelper, but am concerned its maybe too unprofessional or cutesy. Thoughts?


Couple of choices:
- HouseHelper Home Inspections
- 360 Home Inspections
- Adaptive Home Inspections
- Echo Home Inspections



Thanks!
Jeff

1stproinspection.com
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Nathan
King
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Joined: 06/17/2014 09:32 PM EDT
Messages: 5244
Location: Carmel, IN
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360 and Echo are definitely existing companies- they are elsewhere, but knowing both they have the best URL's already.

All of your name choices look good.

P. Nathan Thornberry
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GMedich
Pop Tart
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Joined: 10/19/2016 08:49 AM EDT
Messages: 25
Location: Rockford, MI
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Welcome to the forum, Jeff. Congrats on moving into your new career.

Tony seems to think you might wander over into Ohio, and doesn't want the competition.

Roy makes a good point about using "home" in the name. It might create difficulties with future opportunities. If you decide that won't bother you, I think "HouseHelper" is both professional and catchy enough to remember.

Consider the branding options of each name. Get an idea of how you would create a tagline or logo for each name, and consider how well they would fit the direction you want to set for your company. How are you a "HouseHelper?" How are you "Adaptive?" How well do these descriptions reflect you and your ideas?

I prefer short over long names (the "Home Inspection" suffixes already take too much name space). "360" fits this, but can you see yourself answering the phone, "Thanks for calling "360," this is Jeff?"

Regarding out-of-state companies, go with your gut. I still have people thinking my construction company built log homes because of some outfit in Colorado with the same name. Sometimes being forced to find an alternative domain name results in a better choice in the end. There are only so many words in the English language, and you won't even consider using most of them for your company name ("fuzzy bunny slippers" comes to mind, here).

Keep in touch on the forum, and let us know what name you choose in the end.

GRANT MEDICH
1st Call Home Inspection, LLC
Rockford, Michigan
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