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Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 1(Beginnings)

After reading pages 14-23, I can say that Nathan started in this business at a very young age. I love the fact that the phone was answered within 3 rings (every Home Inspection Business should be like this). Nathan points out that there are two sides to all of us (Home Inspectors and Business Owners). In short, the Thornberry’s got started in this business, when Home Inspection was still in its infancy. Many successful Home Inspectors offer their clients a 90-day warranty from Nathan’s Residential Warranty Services, Inc - which was started in 2000 – 2001.

I was impressed with Nathan Thornberry’s positive comments towards 99% of all of us Home Inspectors. P. Nathan Thornberry said it all, when he said: “Home Inspectors who give clients and agents tangible reasons to choose them, looking professional, and acting the part in everything that they do, are the one’s who are going to make it BIG in this business”.

This message was edited 5 times. Last update was at 05/19/2015 05:00 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 2 (The Journey)

Nathan talks a lot about Tennessee and North Carolina, in this chapter. Pages 24-31 talk about a 15-30 year Success Journey. To make a long story short, a Home Inspector, came to Nathan asking for help. The Inspector was not performing many inspections because of his mindset of realtors (much like the Old me).

Nathan Thornberry continues in this chapter about his 90-day warranty from Residential Warranty Services, Inc. I have finally come to realize that the Real Estate Agent(s) are not my enemy but my customers. I also realize after reading Chapter 2, the difference between clients and customers. “I have a New Respect for those that can Make me or Break me.”

This message was edited 5 times. Last update was at 05/19/2015 05:00 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 3 (The Technician Mindset)

In pages 32-38, Nathan Thornberry talks about most Home Inspectors being a one-man shop / operation. Nathan does some math at an ASHI convention and asked: What is the most important thing to the inspectors, concerning their business? Like most of us inspectors, the answers given were pretty much the same (Performing A Better Inspection). As Home Inspectors, we perform the inspection, prepare the reports, and send them to our clients. It was brought up that the most important part about this business would be making more money.

I have to admit that after reading page 35, that I too have or had “The Technician Mindset.” P. Nathan Thornberry and I have spoke to each other about me being a man full of pride. Nathan pointed out to me that my pride was getting in the way of my success. It keeps jumping out in front of me the words: Real Estate Agents are the source for almost all referrals for future Home Inspections. This is where I first learned about USP’s (Unique Selling Propositions). Summing it up dealing with multiple Real Estate Agents, implementing Unique Selling Propositions, like 90-day warranties, Recall Check, SewerGard and MoldSafe, along with Ancillary services, will make me, in many ways, primarily by marketing my business.

This message was edited 5 times. Last update was at 05/19/2015 05:01 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 4 (Inconvenient Truths)

After reading pages 39-44, I was stopped in my tracks. Those words on them 5-6 pages stopped me dead in my tracks and changed my way of thinking. I came to understand that to be a successful Home Inspector, I have to realize that the Real Estate Transaction, The Purchase Agreement, and the Real Estate Agents all go hand in hand, and that I am part of that process.

This message was edited 6 times. Last update was at 05/19/2015 05:01 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 5 (The Myth of the Bad Inspector)

I have read pages 45-50 several times. This is where I first learned of The Elite Group, which is the largest Multi- Home Inspector firm, in The United States of America. The Elite Group is the most successful Home Inspection business, with over 35 full time Home Inspectors. If we go by the words of P. Nathan Thornberry, as much as I hate to admit it, I could be thought of as the bad inspector. My situation is a little different than Nathan described throughout these 5 pages. Nathan makes perfect sense with his words. I may get a little hot under the collar with some of the things that he has suggested, but I calm down go back and think about things from a new perspective. P. Nathan Thornberry has the best interest of the Home Inspector. I will continue to read this chapter because something keeps telling me to go back to it.

This message was edited 5 times. Last update was at 05/19/2015 05:01 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 6 (Pioneers Get Slaughtered)

In just 4 short pages (51-54), Nathan Thornberry gives a lot of credit to a great person in the Home Inspection industry (Mr. Dominic Maricac of Home Inspector Pro). I am a current user of Dominic’s Home Inspector Pro 4, and I would like to agree that Dominic Maricac is a great person (Thank You). Nathan gives mention to Dominic’s web presence for Home Inspectors. Once again Nathan works his math for us, showing how a Home Inspector benefits from a well built website / SEO/ and web presence with Google. Nathan Thornberry clearly points out to us that 80%+ of business comes straight from Real Estate Agent referrals and that the other 20% or so come from our websites.

This message was edited 6 times. Last update was at 05/19/2015 05:01 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 7 (A True Marketing Message)

While I was reading pages 55-58, I thought that Nathan had a fascination with having his car washed. This chapter focused on marketing (How and Why it works in a nutshell). Nathan points out that the Home Inspection industry is no different from any other industry in the terms of marketing (Reaching your customers, with a Positive message for them to choose you, as their Inspector of Choice).

This message was edited 7 times. Last update was at 05/19/2015 05:01 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 8 (Liability and Lies)

I found pages 59-69 to be about P. Nathan Thornberry’s very own liability issues when he was a young man (many, many moons ago). You have to respect this man not only working at a very young age but also running a business, before he even graduated High School. I did not realize that they had cell phones that long ago, but Nathan carried two. Reading this chapter I can just see Nathan’s blood pressure rising. I bet part of him turned as white as a ghost, while his face boiled red with anger and frustration.

Some rich woman tried to stick Nathan with paying almost $5,000.00 for a bleached ring in her wool carpet. To summarize the story: Nathan answered the phone call while he was at school and then was committed to solving the problem by hiring a professional to color treat the carpet, saving Mr. Thornberry, right at $4,000.00 (Calm down Nathan). Chuck E Cheese's TV Commercial Where A Kid Can Be A Kid did not apply to the young and determined Mr. P. Nathan Thornberry (Nathan). He was the man, even way back then. This chapter goes on to talk about professionalism. Nathan goes on to give us several examples of professionalism and un-professionalism.

This message was edited 5 times. Last update was at 05/19/2015 05:01 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 9 (The USP)

The pages 70-78 of this book have to be at the top of my list for making this one of my favorite chapters in this book. I never even knew what a USP (Unique Selling Proposition) was until I started reading this book. Now I think of them daily. From my understanding a Unique Selling Proposition, is a benefit in the Home Inspection industry to clients that other Home Inspectors just do not or cannot offer. This is where I personally intend to shine and after I polish my USP and implement it from my business plan, my company should be rocking and rolling. Our companies USP, is going to be just that (Unique).

Nathan got me thinking when he mentioned that He was going to let the other Home Inspection companies, do the selling for him on pages 75-77. Now I am thinking. I intend to increase my base rate and my volume several times over by using Mr. P. Nathan Thornberry’s strategies that are taught in this book. This chapter alone was worth three of the five stars that I rated Nathan in a review. Very well done Nathan.

This message was edited 5 times. Last update was at 05/19/2015 05:02 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 10 (The Mike Crow Effect)

Pages 79-85 remind me of when I too purchased Carleton H. Sheets “No Money Down” Real Estate Investing course back in the mid 1990’s. I still say a poem daily from Elsa Beech Wheeler that was at the last of the CD’s. Off the record, I also invested in Russ Whitney’s Building Wealth program, as well. Nathan Thornberry must love the subject of math, because here he goes again in this chapter explaining the numbers.

Nathan points out that the very best; the most successful inspectors in the world are those that have dealings with Mike Crow. Personally, I know that Mike Crow is a marketing mastermind in the Home Inspection industry, so I would have to agree with Mr. Thornberry’s comments, in this chapter.
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This message was edited 6 times. Last update was at 05/20/2015 07:10 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 11 (Agent Haters)

After reading this chapter the respect, that I have for the Thornberry’s is way up there. Nathan’s Grandfather Don Thornberry, seems to have done it all. Pages 86-92, really goes to show the love of a Grandson for his Grandfather. I too have a love for my Grandfather: Mr. Frank Wilson James Sr. from Holdenville, Oklahoma. My Grandpa worked hard all of his life, and retired from the Lynchburg Foundry, in Radford, Virginia.

Grandpa retired as a main supervisor after working hard as an Iron Worker, every day there for over forty years. My Grandfather is my Hero as well. He was in World War 2 fighting for us, he became very educated, and he taught me so much. I wish that I was half the man that he was.

Nathan starts doing the math again on page 89-90. I learned a lot from this chapter and the main thing that sticks with me is Understanding. I honestly believe that any buyer or seller for that matter would benefit greatly from having me as their Home Inspector. I never was an Agent Hater; I just have always like to beat at my own drum. After reading this chapter, I am now willing to be part of the team for each and every real estate office, in my service area.

This message was edited 5 times. Last update was at 05/19/2015 05:02 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 12 (How to Install a Toilet)

The title threw me for a loop, until I read all 4 pages 93-97. The story is about a Home Inspector / Engineer named Jeff Donaldson who owns a multi-inspector firm in the great state of Florida. It’s a great short story worth reading. I will say that belonging to organizations like ASHI or InterNACHI and going to conventions, definitely help Home Inspectors out.

I learned that it is in my best interest not to link to an association from my website. I also learned to have my logo stand way in front of the associations (Common Sense).

This message was edited 9 times. Last update was at 05/19/2015 05:02 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 13 (Pricing Yourself Out of the Market)

I found pages 98-104 to be a good read. I have flew all over the United States many times (A good portion was with the United States Army and the other times Business Related). P. Nathan Thornberry and I have went over the issue of pricing countless times back and forth with each other. When I started performing Home Inspections the going rate was around $300.00 in a good market. Almost 18 years later, Nathan Thornberry comes along and says: “No Michael, You are doing it all wrong. Start your pricing at $225.00 and include Recall Check and the 90 Day Warranty as a minimum for your USP.” I wanted to say to him: Are you Crazy?

I understand what Nathan is saying in this chapter and I 100% agree with his philosophy now. I can tell you that the man is as hard headed as can be, but he has changed my mind and helped me to quit being so stubborn (Thanks Nathan). Every chapter so far Nathan Thornberry has done the math and this chapter is no different. Nathan asks questions that he already knows what your answer is going to be. Then he proceeded to answer the question after I already answered it (Same Answer). I asked myself: What kind of Mind Games is Mr. Thornberry, playing now? I could almost hear his voice saying: “One’s that work and get you results.” As I kept reading, he ended the chapter with “It’s all about Volume Michael, It’s all about Volume.”

This message was edited 5 times. Last update was at 05/19/2015 05:03 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 14 (The Multi-Inspector Mindset)

I learned about both of Nathan’s parents from reading pages 105-110. I had already learned about Nathan’s Grandfather Don Thornberry, in Chapter 11. Now it’s on to the parents. Phil Thornberry (Father) and Patty Thornberry (Mother) started one of the largest multi-inspector firms in the country (Security Home Inspections). Nathan carefully explains why his parent’s inspection business became the best in Carmel, Indiana. I like this chapter because Nathan just laid out a plan, a rough draft on how any Home Inspector can make it big, using the same strategies as his parents Phil and Patty Thornberry did to grow Security Home Inspections.

This message was edited 4 times. Last update was at 05/19/2015 05:03 PM EDT

Michael Altizer
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Testimonial of P. Nathan Thornberry’s Book Hungrier 2nd Edition Chapter 15 (SOP’s are so Twenty Years Ago)

I found the four pages 111-115, to be a good read. Personally, the InterNACHI Standards of Practice are referenced to in my Home Inspection contract, as well as my website. The InterNACHI Standards of Practice, pretty much define the Scope of my inspection. I admit that I do exceed InterNACHI’s Standards of Practice, many times. I believe that the Standards of Practice are a bare minimum that Home Inspectors should go by. Nathan Thornberry, mentioned Recall Checks, in comparison to exceeding the Standards of Practice, many times. Pretty much this chapter is about Nathan making this Manwich Inspector, really, mad at every Home Inspector Convention.

This message was edited 3 times. Last update was at 05/19/2015 05:03 PM EDT

 
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